web standards
Six Steps to Elevating Web Analytics in Your Organization
Six things savvy web analysts can to to raise their profile within their organizations.
Read Full Post | Make a Comment ( None so far )What’s Missing from Search Engine Marketing
First Michael Wexler holds up the mirror and asks “What Web Analytics is Missing”. Now Gerry Bavaro ponders the same thing about search engine marketing. Is there something in the water?
Read Full Post | Make a Comment ( None so far )Continuing the Discussion with Joseph Carrabis
I’ve been participating in a very interesting discussion with Joseph Carrabis on The Future of Web Analytics Demystified blog (thanks Joseph for your kind words 
)
My comments to his most recent comments are posted there and here.
Read Full Post | Make a Comment ( 3 so far )Web Optimization Defined
Web optimization is much bigger than increasing your Google page rank, increasing your page views, having a sexier design, identifying web analytics KPIs or any of the other facets of the prism you can name.
Read Full Post | Make a Comment ( 2 so far )Conversion Rates Revisited – The One Percent Solution
Download the Conversion Rate Calculator In my last post, I noted that Coremetrics has begun releasing benchmark data collected from their ~300 clients. A couple of the stats really caught my attention: The typical conversion rate is 3.29% Conversions Where Site Search Was Used – 14.84% of consumers used site search during their visits – [...]
Read Full Post | Make a Comment ( 2 so far )Defining the Five Aspects of Web Analytics
The analysis of site traffic has become quite complicated. Even Eric Peterson has come right out and said “web analytics is hard“. On that we agree. A really interesting conversation, begun by Ian Thomas from Microsoft, predicts that in five years, there will be no Web Analytics vendors, but Web Analytics will be everywhere. Regardless [...]
Read Full Post | Make a Comment ( None so far )Top Four Characteristics of the Optimal Web Team
It doesn’t take too much reading and talking to people to recognize just how fragmented the various web management related disciplines are within organizations. This was recently reinforced by the results of the two surveys I did – “Where in the Organization is the Web Analyst” and “What in the Organization does the Web Analyst Do”.
Read Full Post | Make a Comment ( 1 so far )Web Analytics Myth Number 1: There aren’t enough web analysts
I just returned from eMetrics DC, where I talked about the five myths – we call them “myth-understandings” that are prevalent in the market today. This message resonated and, in fact, it was easy to see the light bulbs going on as we talked through what is myth and what is reality. It is fresh [...]
Read Full Post | Make a Comment ( None so far )Web Analytics Association Releases Standard Definitions
Cudos to the WAA for releasing this document of definitions. I urge anybody that deals with site traffic to download this document and keep it handy. It is an excellent reference that will finally help ensure that when we use a specific traffic-related term, we are all talking about the same thing. WAA Standards Analytics [...]
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