web analytics
Six Steps to Elevating Web Analytics in Your Organization
Six things savvy web analysts can to to raise their profile within their organizations.
Read Full Post | Make a Comment ( None so far )What’s Missing from Search Engine Marketing
First Michael Wexler holds up the mirror and asks “What Web Analytics is Missing”. Now Gerry Bavaro ponders the same thing about search engine marketing. Is there something in the water?
Read Full Post | Make a Comment ( None so far )Response to Michael Wexler’s Post re:What Web Analytics is Missing
Michael Wexler has just posted an article on his blog – What Web Analytics is Missing – that should be required reading for any one and everyone who is involved with site management and web analytics. Finally somebody has the courage to come out and say that web analytics has warts and lots of them. As I was reading it, I found myself thinking “this is the Bill Cosby of web analytics”.
Read Full Post | Make a Comment ( 1 so far )Continuing the Discussion with Joseph Carrabis
I’ve been participating in a very interesting discussion with Joseph Carrabis on The Future of Web Analytics Demystified blog (thanks Joseph for your kind words 
)
My comments to his most recent comments are posted there and here.
Read Full Post | Make a Comment ( 3 so far )It’s back! “Where in the Organization is the Web Analyst?” Survey
Where in the organization is the web analyst survey
Read Full Post | Make a Comment ( None so far )Web Optimization Defined
Web optimization is much bigger than increasing your Google page rank, increasing your page views, having a sexier design, identifying web analytics KPIs or any of the other facets of the prism you can name.
Read Full Post | Make a Comment ( 2 so far )The art and science of website structures
If you could round up every detail there is to know about a thing – in this case a website – the only thing left to do is figure out what question you want to ask.
Read Full Post | Make a Comment ( None so far )Conversion Rates Revisited – The One Percent Solution
Download the Conversion Rate Calculator In my last post, I noted that Coremetrics has begun releasing benchmark data collected from their ~300 clients. A couple of the stats really caught my attention: The typical conversion rate is 3.29% Conversions Where Site Search Was Used – 14.84% of consumers used site search during their visits – [...]
Read Full Post | Make a Comment ( 2 so far )Big Week for Web Analytics News
Two big announcements in the past few days: Coremetrics Coremetrics just secured $60MM in new funding, then followed that up with an announcement that they will begin releasing benchmark data collected from their ~300 clients. Their announcement follows Google’s announcement about releasing benchmark data. Some interesting stats from Coremetrics: 22.41% of visitors left retail sites [...]
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