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Six Steps to Elevating Web Analytics in Your Organization
Six things savvy web analysts can to to raise their profile within their organizations.
Read Full Post | Make a Comment ( None so far )What’s Missing from Search Engine Marketing
First Michael Wexler holds up the mirror and asks “What Web Analytics is Missing”. Now Gerry Bavaro ponders the same thing about search engine marketing. Is there something in the water?
Read Full Post | Make a Comment ( None so far )Continuing the Discussion with Joseph Carrabis
I’ve been participating in a very interesting discussion with Joseph Carrabis on The Future of Web Analytics Demystified blog (thanks Joseph for your kind words 
)
My comments to his most recent comments are posted there and here.
Read Full Post | Make a Comment ( 3 so far )Web Optimization Defined
Web optimization is much bigger than increasing your Google page rank, increasing your page views, having a sexier design, identifying web analytics KPIs or any of the other facets of the prism you can name.
Read Full Post | Make a Comment ( 2 so far )The art and science of website structures
If you could round up every detail there is to know about a thing – in this case a website – the only thing left to do is figure out what question you want to ask.
Read Full Post | Make a Comment ( None so far )Conversion Rates Revisited – The One Percent Solution
Download the Conversion Rate Calculator In my last post, I noted that Coremetrics has begun releasing benchmark data collected from their ~300 clients. A couple of the stats really caught my attention: The typical conversion rate is 3.29% Conversions Where Site Search Was Used – 14.84% of consumers used site search during their visits – [...]
Read Full Post | Make a Comment ( 2 so far )Top Four Characteristics of the Optimal Web Team
It doesn’t take too much reading and talking to people to recognize just how fragmented the various web management related disciplines are within organizations. This was recently reinforced by the results of the two surveys I did – “Where in the Organization is the Web Analyst” and “What in the Organization does the Web Analyst Do”.
Read Full Post | Make a Comment ( 1 so far )New Pew Research Sets US Broadband Households at 55 Pct
It’s been a while since I posted any numbers about broadband adoption, so I was glad to see eMarketer’s newsletter on January 18. The Headline – “Who Doesn’t Use the Internet” – caught my attention. Much is written, with great flourish and excitement, about internet adoption, and it’s written in a way that leaves the [...]
Read Full Post | Make a Comment ( None so far )Web Analytics 2.0 – How to Get over Information Intoxication
Information intoxication – it’s that state we find ourselves in today where we have miles and miles of data about our site visitors. We’re swimming in an ocean of data, drinking it in as fast as we can. But the real question is: Is the data any good? Site owners are beginning to realize that [...]
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