multiplicity
Web Analytics 2.0 – How to Get over Information Intoxication
Information intoxication – it’s that state we find ourselves in today where we have miles and miles of data about our site visitors. We’re swimming in an ocean of data, drinking it in as fast as we can. But the real question is: Is the data any good? Site owners are beginning to realize that [...]
Read Full Post | Make a Comment ( None so far )Web Analytics 2.0 – defining the new discipline
Avinash Kaushik has just posted a new article titled Multiplicity: Succeed Awesomely At Web Analytics 2.0! that is a must read by anybody who is involved with web analytics, driving web strategies and participating in web initiatives. I was thrilled at his debunking of the “one uber tool” delusion, and advocacy of “multiplicity” – complementary [...]
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