high performance site analytics
What’s Missing from Search Engine Marketing
First Michael Wexler holds up the mirror and asks “What Web Analytics is Missing”. Now Gerry Bavaro ponders the same thing about search engine marketing. Is there something in the water?
Read Full Post | Make a Comment ( None so far )Web Optimization Defined
Web optimization is much bigger than increasing your Google page rank, increasing your page views, having a sexier design, identifying web analytics KPIs or any of the other facets of the prism you can name.
Read Full Post | Make a Comment ( 2 so far )Conversion Rates Revisited – The One Percent Solution
Download the Conversion Rate Calculator In my last post, I noted that Coremetrics has begun releasing benchmark data collected from their ~300 clients. A couple of the stats really caught my attention: The typical conversion rate is 3.29% Conversions Where Site Search Was Used – 14.84% of consumers used site search during their visits – [...]
Read Full Post | Make a Comment ( 2 so far )Top Four Characteristics of the Optimal Web Team
It doesn’t take too much reading and talking to people to recognize just how fragmented the various web management related disciplines are within organizations. This was recently reinforced by the results of the two surveys I did – “Where in the Organization is the Web Analyst” and “What in the Organization does the Web Analyst Do”.
Read Full Post | Make a Comment ( 1 so far )Web Analytics 2.0 – defining the new discipline
Avinash Kaushik has just posted a new article titled Multiplicity: Succeed Awesomely At Web Analytics 2.0! that is a must read by anybody who is involved with web analytics, driving web strategies and participating in web initiatives. I was thrilled at his debunking of the “one uber tool” delusion, and advocacy of “multiplicity” – complementary [...]
Read Full Post | Make a Comment ( None so far )Web Analytics Shootout Highlights the Importance of a Quality Controlled Environment
Eric Enge at Stone Temple Consulting published a paper in August titled “2007 Web Analytics Shootout“. An interesting read – it was great that so many vendors participated. The paper is very helpful in describing how data from different vendors can vary. The results are presented with confidence borne from the method used – a [...]
Read Full Post | Make a Comment ( None so far )The Privacy Battlefront Continues to Form
This issue of CIO magazine has a fascinating article titled “End of Privacy” (Aug 6, 2007). The article is a call to arms to CIOs to begin the conversation inside their organizations about the nature of personal information they collect, and their responsibilities to safeguard it. That is not what got my attention, though. The [...]
Read Full Post | Make a Comment ( None so far )Identifying the Costs of Web Analytics Implementations
A colleague just pointed me to this new article at CMS Watch, that outlines the different cost factors for web analytics implementations. If you are thinking of outsourcing, or are already on the path to do it, this is an excellent article summarizing the factors you will want to consider. The article goes into detail [...]
Read Full Post | Make a Comment ( None so far )Dynamic v. Static – Think You Know the Difference? Think Again
We spend a lot of time talking to people about websites – what’s in them, what they’re supposed to be accomplishing, how they’re being measured, etc. Visitor activity is generally discussed – and the notion almost universally accepted and unchallenged – as being dynamic in nature. But is it? Perry Kamel, MAXAMINE’s COO, offers this [...]
Read Full Post | Make a Comment ( None so far )Rule No. 1 in Selecting an Agency: Know your Objectives
I’ve been following a thread on the Web Analytics Forum about interactive agencies. A participant wants suggestions from the group so she can build a short list. Her stated need is “Agencies that have helped you decide if your business need/objective was best met by a web site and if so, how to design the [...]
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