ads and ad spending
The Best Use of Flash I’ve Seen
Posted on July 24, 2008. Filed under: ads and ad spending, usability, web analytics, web design | Tags: Disney, Flash, Hannah Montana, Wal-Mart |
My colleague Kurt has been working on some flash-related stuff that he just shared with me…I have just seen one of the best uses of flash I have ever seen.
Read Full Post | Make a Comment ( None so far )Mobile web big bang
Posted on April 7, 2008. Filed under: ads and ad spending, metrics and measurement, mobile web, usability, web design, web standards | Tags: accessibility, analytics, cell phones, iPhone, mobile web, standards, W3C |
The mobile web noise is getting increasingly louder and the big bang is coming, as market conditions and influences converge. Several factors will contribute, and all of them are in motion and picking up speed. There’s: Abundance – the abundance of mobile devices and our resulting reliance on them Controlled cost – mobile content at [...]
Read Full Post | Make a Comment ( 1 so far )Page Load Time Gets Googled
Posted on March 16, 2008. Filed under: ads and ad spending, page load times, quality, usability, web design | Tags: broadband, page load times, quality, usability, web design |
For years we have been telling site owners – and anyone else we talk to – that page weight matters. Occasionally, somebody would respond with something like ‘everybody has broadband, so that’s just not the problem it used to be’. There are several issues with this line of thinking. First, as broadband has become more [...]
Read Full Post | Make a Comment ( 1 so far )When all you have is a hammer……
Posted on September 5, 2007. Filed under: ads and ad spending, mobile web, search engine optimization, usability, web design | Tags: javscript, mobile device, search, web access, web analytics |
An article got my attention today that reminded me….when all you have is a hammer, everything looks like a nail. Marketers seem to be approaching through-a-mobile-device-access and through-the-computer-web-access as if they are the same, when in fact they quite different. The article – A Thorny Issue: Detecting Mobile Search Click-Fraud is a very interesting piece [...]
Read Full Post | Make a Comment ( None so far )Twelve Signs That The Web Is In Our Bloodstream
Posted on August 20, 2007. Filed under: ads and ad spending, blogging, broadband, government, usability, web design |
In the beginning, when the web was new and exciting, all sorts of fun things happened. AOL tins would come in the mail regularly, enticing people to sign up. Websites had the characteristic of nervously excited teens on their first date. Typical copy read “Welcome to our website”. Page counters were in vogue. (For a [...]
Read Full Post | Make a Comment ( None so far )Advertising Shifts to Web in a Big Way
Posted on November 17, 2005. Filed under: ads and ad spending |
Yesterday’s Wall Street Journal contained this very interesting article: Top Web Sites Build Up Ad Backlog, Raise Rates, November 17, 2005 I didn’t link to it since it requires a subscription. Here are the most interesting bits: The home pages of Yahoo Inc., AOL and MSN are sold out on big display ads for months [...]
Read Full Post | Make a Comment ( None so far )
